The lead buyer's journal
Guides on buying exclusive homeowner leads: what they should cost, how to judge quality, speed to lead, and GDPR and PECR compliance for lead buyers.
What a genuinely exclusive solar lead should cost you in 2026
Shared solar leads look cheap until you count the calls. Here is what exclusivity actually costs, and what it saves.
6 min read
Browse by lead type
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- Home improvement leads
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- Insurance leads
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Lead buying
Speed to lead: why calling within five minutes doubles your survey rate
The homeowner is sitting at the kitchen table with a laptop open. You have minutes, not days. 5 min read -
Roofing
How to spot a recycled roofing lead before you pay for it
Aged data gets repackaged and sold as fresh. Six checks that expose it in under a minute. 5 min read -
Boilers & heat pumps
Boiler and heat pump grants: what homeowners are actually searching for
Grant-driven enquiries surge and stall with the schemes. What that means for the leads landing in your inbox. 6 min read -
Lead buying Playbook
The buyer’s guide to lead quality
A working playbook for judging any lead supplier: what a good lead record contains, how to test one, and when to walk. 12 min read -
Lead buying Playbook
Cost per acquisition, not cost per lead
A step-by-step method for working out what you can genuinely afford to pay per enquiry. 10 min read -
Lead buying
GDPR and PECR for lead buyers, in plain English
What consent has to look like, what you should be given with every lead, and where the liability sits. 7 min read -
Home improvement
How many leads a week does a 12-fitter team actually need?
Work backwards from installation capacity so you buy enough to stay busy without drowning your sales team. 6 min read -
Lead buying
What to do with the leads that go quiet
The pipeline most installers never work is the one already sitting in their CRM marked 'no answer'. 6 min read -
Insurance
Protection leads: consent, contact and the audit trail
Life and income protection enquiries are personal, regulated and easy to handle badly. What to check before you buy, and what to keep afterwards. 7 min read
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