The lead buyer's journal
Guides on buying exclusive homeowner leads: what they should cost, how to judge quality, speed to lead, and GDPR and PECR compliance for lead buyers.
What a genuinely exclusive solar lead should cost you in 2026
Shared solar leads look cheap until you count the calls. Here is what exclusivity actually costs, and what it saves.
6 min read
Browse by lead type
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- Solar PV & batteries leads
- Roofing leads
- Boilers & heat pumps leads
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- Home improvement leads
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Lead buying Playbook
How to test a new lead supplier without risking the quarter
A test that is too small tells you nothing and a test that is too large costs real money. Here is how to size one, and what to measure while it runs. 9 min read -
Roofing
Planning for storm season when your lead flow doubles overnight
Roofing demand does not arrive evenly. The firms that handle a storm week well decided how they would handle it in September. 7 min read -
Lead buying
TPS, CTPS and the calls you must not make
Buying a lead does not by itself give you the right to ring it. What consent covers, what TPS screening does, and where the responsibility actually sits. 8 min read -
Lead buying Playbook
Shared, exclusive and ping-post leads: what you are actually buying
Three models, sold in similar language, that behave completely differently once the lead reaches your team. Know which one you are on before you compare prices. 10 min read -
Solar PV & batteries
What a solar enquiry should tell you before you send a surveyor
A surveyor's day is the most expensive thing you spend on a lead. Six fields decide whether that day was worth spending. 7 min read -
Lead buying
Why your cheapest lead source is usually your most expensive
Cost per lead is the easiest number to compare and the least useful. The cost that matters includes the time your team spends on leads that were never going to convert. 7 min read -
Lead buying Playbook
The first five minutes: what to say on a fresh exclusive lead
An exclusive lead removes the race against other callers. It does not remove the need to earn the survey. Here is a call structure that does. 8 min read -
Lead buying Playbook
How to work out what a homeowner lead is actually worth to you
Before you argue about the price of a lead, work out your own ceiling. Four numbers you already have will tell you what you can afford to pay. 9 min read
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