The lead buyer's journal
Guides on buying exclusive homeowner leads: what they should cost, how to judge quality, speed to lead, and GDPR and PECR compliance for lead buyers.
MCS certification or an umbrella scheme: which lets you sell the heat pump leads you buy?
A grant-led heat pump enquiry is only worth its price to an installer who can claim the grant. Here are the two routes to being that installer, and what each one costs you.
8 min read
Browse by lead type
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Lead buying Playbook
Cost per acquisition, not cost per lead
A step-by-step method for working out what you can genuinely afford to pay per enquiry. 10 min read -
Lead buying
GDPR and PECR for lead buyers, in plain English
What consent has to look like, what you should be given with every lead, and where the liability sits. 7 min read -
Home improvement
How many leads a week does a 12-fitter team actually need?
Work backwards from installation capacity so you buy enough to stay busy without drowning your sales team. 6 min read -
Lead buying Playbook
How to work out what a homeowner lead is actually worth to you
Before you argue about the price of a lead, work out your own ceiling. Four numbers you already have will tell you what you can afford to pay. 9 min read -
Lead buying Playbook
The first five minutes: what to say on a fresh exclusive lead
An exclusive lead removes the race against other callers. It does not remove the need to earn the survey. Here is a call structure that does. 8 min read -
Lead buying
Why your cheapest lead source is usually your most expensive
Cost per lead is the easiest number to compare and the least useful. The cost that matters includes the time your team spends on leads that were never going to convert. 7 min read -
Solar PV & batteries
What a solar enquiry should tell you before you send a surveyor
A surveyor's day is the most expensive thing you spend on a lead. Six fields decide whether that day was worth spending. 7 min read -
Lead buying Playbook
Shared, exclusive and ping-post leads: what you are actually buying
Three models, sold in similar language, that behave completely differently once the lead reaches your team. Know which one you are on before you compare prices. 10 min read -
Solar PV & batteries
What a genuinely exclusive solar lead should cost you in 2026
Shared solar leads look cheap until you count the calls. Here is what exclusivity actually costs, and what it saves. 6 min read
Tell us your area — we'll send pricing and availability
Exclusive UK homeowner enquiries from Home Energy Quotes, priced per lead and invoiced monthly.
Send us your vertical, the postcodes you cover and the weekly volume you want, and we will come back with exact pricing and current availability.
No retainer and no minimum term. We only contact you about lead supply.