Boiler and heat pump grants: what homeowners are actually searching for
Grant-driven enquiries surge and stall with the schemes. What that means for the leads landing in your inbox.
For heating engineers and heat pump installers
A large share of heating enquiries now start with a grant search rather than a broken boiler. That changes who is on the other end of the phone and what you need captured before you ring.
Two very different enquiries
| Breakdown enquiry | Grant enquiry | |
|---|---|---|
| Urgency | Today | Weeks |
| Price sensitivity | Low | High |
| Eligibility risk | None | Significant |
| Needs qualifying on | Access, boiler type | Tenure, benefits, EPC, property type |
Mixing the two into one pot is why heating lead spend looks unpredictable. Buy them separately, price them separately, and staff the follow-up differently.
Qualify at source, not on the phone
- Owner or tenant confirmed before the lead is sold
- Property type and approximate age captured
- Current heating system named
- Benefit or eligibility question asked where the scheme requires it
- Postcode verified against your coverage area
“Once eligibility questions moved onto the enquiry form, our wasted call time halved. We stopped paying for people we could never help.”
Dan Reeves
Head of Buyer Accounts
Dan runs buyer accounts at Lead Magnet Group and spends most of his week on the phone to sales directors working out what a lead is worth to them. He writes the pieces on lead economics and buying terms.
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