GDPR and PECR for lead buyers, in plain English
What consent has to look like, what you should be given with every lead, and where the liability sits.
Dan Reeves
Head of Buyer Accounts
7 min read
Published
Last updated
For directors responsible for compliance as well as sales
Buying leads does not outsource your responsibility. If you ring someone who never asked to be rung, the complaint lands with you as well as the supplier. The good news: the checks are short.
What valid consent looks like
- Specific — names your type of service, not "partners" in general
- Informed — the homeowner could see who might contact them
- Freely given — not buried in terms or pre-ticked
- Recorded — wording, timestamp, IP and source page stored
What you should receive with every lead
- The consent statement the homeowner agreed to
- Date, time and page of the enquiry
- Confirmation the enquiry was generated on a first-party site
- A route to request the full audit record if you are challenged
“We ask for one consent record a month at random. It takes five minutes and it tells you everything about how a supplier operates.”
Dan Reeves
Head of Buyer Accounts
Dan runs buyer accounts at Lead Magnet Group and spends most of his week on the phone to sales directors working out what a lead is worth to them. He writes the pieces on lead economics and buying terms.
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