GDPR and PECR for lead buyers, in plain English
What consent has to look like, what you should be given with every lead, and where the liability sits.
Lead Magnet Group
7 min read
Published
Last updated
For directors responsible for compliance as well as sales
Buying leads does not outsource your responsibility. If you ring someone who never asked to be rung, the complaint lands with you as well as the supplier. The good news: the checks are short.
What valid consent looks like
- Specific — names your firm, not a type of service or "partners" in general
- Informed — the homeowner could see who might contact them
- Freely given — not buried in terms or pre-ticked
- Recorded — wording, timestamp, IP and source page stored
What you should receive with every lead
- The consent statement the homeowner agreed to
- Date, time and page of the enquiry
- Confirmation the enquiry was generated on a first-party site
- A route to request the full audit record if you are challenged
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