The lead buyer's journal
Guides on buying exclusive homeowner leads: what they should cost, how to judge quality, speed to lead, and GDPR and PECR compliance for lead buyers.
What a genuinely exclusive solar lead should cost you in 2026
Shared solar leads look cheap until you count the calls. Here is what exclusivity actually costs, and what it saves.
6 min read
Browse by lead type
- All articles
- Solar PV & batteries leads
- Roofing leads
- Boilers & heat pumps leads
- Windows & doors leads
- Home improvement leads
- Finance leads
- Insurance leads
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Lead buying Playbook
Building a lead scorecard your sales team will actually use
Most scoring models are abandoned within a month because they are built for the spreadsheet rather than for the person holding the phone. 8 min read -
Finance
Buying mortgage and bridging leads without a compliance headache
Regulated advice changes what a lead can promise, how it can be generated and what you must be able to evidence afterwards. 8 min read -
Lead buying
Setting a weekly lead cap your team can actually call back
Buying more leads than you can answer is the most expensive mistake in this market, and the easiest one to make when things are going well. 6 min read -
Home improvement
Quoting extensions and conversions from a first enquiry
Home improvement covers jobs from a £3,000 driveway to a £90,000 extension. Sorting them before the first visit is most of the battle. 7 min read -
Lead buying
Why the replacement policy matters more than the price per lead
Every supplier says invalid leads are replaced. Almost none define invalid. That definition is worth more to you than a few pounds off the price. 6 min read -
Windows & doors
Why glazing quotes stall, and what the enquiry should capture
Window and door quotes die between the survey and the order more often than in any other trade we generate for. Most of the reasons are visible in the enquiry. 7 min read -
Lead buying
Booking the survey on the first call
The biggest drop-off in most sales processes is not rejection. It is a call that ends politely with no date in the diary. 6 min read -
Boilers & heat pumps
Selling heat pumps to an audience that came for a boiler
Most heat pump conversations start as boiler enquiries. Handling that switch badly loses both sales; handling it well doubles the size of the job. 7 min read -
Lead buying Playbook
Eleven questions to ask a lead supplier before you spend anything
Most of these take a supplier under a minute to answer. The ones who hesitate tell you what you need to know. 9 min read -
Lead buying
How many times should you call a lead before you write it off?
Most teams give up early and then blame the leads. A few call far too long. The right answer depends on a number you can measure this week. 6 min read
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