How many leads a week does a 12-fitter team actually need?

Buying too few leads leaves vans idle. Buying too many leaves leads unrung, which is worse — you paid for them and annoyed the homeowner. Capacity should set the order, not ambition.

The maths, worked through

• 12 fitters working in 6 teams
• Each team completes 3 jobs a week → 18 installs a week
• Close rate from lead: 8% → 225 leads a week to fill the diary
• Two callers can handle roughly 60 fresh leads a day between them

If those numbers do not line up, the constraint is your call capacity, not your lead supply. Fix the phones first, then raise the cap.

Ramping without waste

• Start at 40% of target volume for two weeks
• Measure contact rate before adding more
• Add one postcode group at a time
• Set a weekly cap and a daily cap, not just a monthly spend
• Pause the week before and after a bank holiday

“We doubled volume too fast in spring and our contact rate fell off a cliff. Going back to a weekly cap fixed it in a fortnight.”