Boiler and heat pump grants: what homeowners are actually searching for
Grant-driven enquiries surge and stall with the schemes. What that means for the leads landing in your inbox.
Lead Magnet Group
6 min read
Published
Last updated
For heating engineers and heat pump installers
A large share of heating enquiries now start with a grant search rather than a broken boiler. That changes who is on the other end of the phone and what you need captured before you ring.
Two very different enquiries
| Breakdown enquiry | Grant enquiry | |
|---|---|---|
| Urgency | Today | Weeks |
| Price sensitivity | Low | High |
| Eligibility risk | None | Significant |
| Needs qualifying on | Access, boiler type | Tenure, benefits, EPC, property type |
Mixing the two into one pot is why heating lead spend looks unpredictable. Buy them separately, price them separately, and staff the follow-up differently.
Qualify at source, not on the phone
- Owner or tenant confirmed before the lead is sold
- Property type and approximate age captured
- Current heating system named
- Benefit or eligibility question asked where the scheme requires it
- Postcode verified against your coverage area
More for lead buyers
-
Boilers & heat pumps
MCS certification or an umbrella scheme: which lets you sell the heat pump leads you buy?
A grant-led heat pump enquiry is only worth its price to an installer who can claim the grant. Here are the two routes to being that installer, and what each one costs you. 8 min read -
Boilers & heat pumps
Selling heat pumps to an audience that came for a boiler
Most heat pump conversations start as boiler enquiries. Handling that switch badly loses both sales; handling it well doubles the size of the job. 7 min read -
Lead buying
What to do with the leads that go quiet
The pipeline most installers never work is the one already sitting in their CRM marked 'no answer'. 6 min read