How to spot a recycled roofing lead before you pay for it
Aged data gets repackaged and sold as fresh. Six checks that expose it in under a minute.
For roofing contractors buying enquiries
Recycled leads are the most expensive thing in this industry, because you pay for them twice: once at invoice, once in wasted diary time. They are also easy to identify if you know the tells.
The tells
- The homeowner says "I filled that in months ago" — the enquiry has no timestamp you can check
- No source page named, or a vague answer like "our network"
- The supplier cannot tell you which website the enquiry came from
- Volume that never varies, week in and week out, regardless of season
- No consent record supplied with the lead record
- Suspiciously round pricing with no postcode-level variation
“Three suppliers sold us the same house in one week. That was the day we started asking for the source URL on every lead.”
The 30-lead test
Buy a small batch, log every outcome, and score the supplier on four numbers: contact rate, homeowner-confirmed rate, survey rate, and how many were already quoted. Anything under 70% contact rate on fresh data is not fresh data.
Priya Shah
Lead Quality Analyst
Priya analyses lead quality and delivery data across every vertical we generate for. If a contact rate moves, she is the one who works out why before a buyer has to ask.
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